The internet has the powerful ability to amplify ideas.
We have terms like “viral” describing high levels of popularity. And many of us are obsessed with hitting that huge number of clicks or shares to show that we, too, got noticed. At least until the next big thing captures our attention.
That’s one way to cause change.
Then there are the publishers who uses digital media deliberately and consistently. Quality posts, videos, or podcasts on a regular schedule. Nothing necessarily earth-shattering in a single shot, but an impressive body of work accomplished over years.
That’s another way to cause change. Quite possibly with a lot of impact.
Bit by bit.