Rationalization is an easy way to avoid stuff we should be doing.
“I’ll get to it in a minute.”
“It doesn’t really matter in the big scheme of things.”
“It’s not my problem.”
So why can’t we rationalize to our benefit?
“Working on this challenge is like playing a game.”
“If I start sooner I’ll be done sooner.”
“I’ll just commit to this small, simple step. That’s something I know I can do.”
Our brains can be convinced by easy. The trick is to nudge ourselves in the right direction.