Positive Customer Feedback

The other day, I was in a check-out line at Target, something I’ve done many times before.

This day was different, because the employee at the register was nice. I mean, most Target employees I talk to are pleasant enough, but it feels more like an obligation — like it’s part of the job description. The young lady that rung my items up this day chatted like she cared about the conversation. She had enthusiasm. I actually felt happier afterwards.

As customers, we’re often quick to notify management or a business owner when we’re displeased. We should have equal diligence for the areas they do well, to let them know they’re on the right track. That’s valuable feedback too. Sometimes that means a quick word through the company channels.

But expressing appreciation directly to the person that performed the deed works too.